I solved the email HTML problem nobody wants to touch.
A form-based email template builder. Pick a layout, fill in your content, get production-ready HTML that actually renders in Outlook. Tested across 60+ email clients.
Visit emailkits.com →The Challenge
Email HTML is a nightmare. Everyone knows it. Nobody fixes it.
HTML email is stuck in 1999. Nested tables. Inline styles. Outlook conditionals. Something that looks perfect in Gmail renders as garbage in Yahoo and disappears entirely in Outlook.
The options aren't great:
- Build it yourself — Spend hours debugging nested tables at midnight
- Use a drag-and-drop builder — Locked behind a $30/month subscription for something you use twice a month
- Buy a free template — Looks like a free template. Your audience can tell.
- Hire a developer — $500+ per email template
The gap: affordable, production-ready email templates that look good, render everywhere, and don't require coding or a monthly subscription.
What I Built
Fill in a form. Get an email that works everywhere.
The Core Product
EmailKits is a form-based email template builder. Users pick a layout, type in their content — headlines, body copy, images, links, colors — and get production-ready HTML output. No code. No drag-and-drop. Just content in, email out.
Compatible with every major email platform: Mailchimp, ConvertKit, Beehiiv, Buttondown, SendGrid. Paste the HTML and send.
The Template Library
6 purpose-built templates, each designed for a specific use case:
- The Weekly — Clean newsletter layout with sections. For regular sends.
- Welcome Flow — Warm onboarding sequence for new subscribers.
- Launch Day — Bold product announcement template.
- The Digest — Curated links and roundup format.
- Big Update — Feature drops and company announcements.
- Plain & Simple — Text-forward, no-frills layout for when the writing matters more than the design.
Every template tested across 60+ email clients before release. Gmail, Outlook, Apple Mail, mobile — all covered.
The Pricing Model
One-time payments. No subscriptions. That's the whole pitch.
- Single ($19) — 1 template, full customization, 60+ client testing, commercial use
- Bundle ($29) — All 6 templates + future releases, commercial use
- Agency ($39) — Everything, plus client-use commercial license, priority support, custom branding removal
Free Template Funnel
One free newsletter template available via email signup. Production-ready, tested across clients, no strings. Gets users into the product and onto the list.
Tech Stack
| Site | Static HTML/CSS/JS |
| Builder | JavaScript (form-based, live preview) |
| Templates | HTML email (table-based, inline CSS) |
| Testing | 60+ email client compatibility |
| Checkout | Gumroad (one-time payments) |
| Delivery | Automated email |
The Results
Email templates that work. Everywhere. First try.
- 6 purpose-built templates — not 200 generic ones, 6 good ones
- Form-based builder — content in, tested HTML out
- 60+ email client compatibility — Gmail, Outlook, Apple Mail, Yahoo, mobile
- 3 pricing tiers — $19 / $29 / $39, all one-time
- Platform-agnostic output — works with Mailchimp, ConvertKit, Beehiiv, SendGrid, anything
- Free template funnel — lead generation on autopilot
- Zero subscriptions — one-time purchase, use forever
The Takeaway
Solve one painful problem really well.
EmailKits doesn't try to be a full email marketing platform. It does one thing: produce email HTML that renders correctly everywhere, without requiring users to learn email development or pay monthly fees.
Small scope. Clean execution. Real revenue.